For most businesses, a website is one of the most important investments you can make. Entrepreneurs are either overspending or under spending on their web sites, and many have no idea what they are doing or why. So let’s talk about why a good, solid web site really matters to your business, and how to hire a solid web firm to build your site affordably;
Your web site reflects you as a business owner and professional
If your web site looks professional, your potential clients will think you are a professional who has enough clients and enough income to have a site built for you. If potential clients visit your web site and it looks half-assed and home-built that is how they will perceive you.
If you are a web developer, by all means, build your own site, as that will reflect your capabilities. Everyone else, hire a solid company that can do a good job, not just in building your web site, but in getting it seen and in building it wisely to maximize potential customers.
Your web site can mean extra local business
Even if you are primarily brick and mortar, having a solid web site can mean extra business. Local clients often perform searches online and find your web site, encouraging them to walk into your store. If they find your competitors and they look more reputable or solid than you or if they have a web site and you do not, you will lose business, just because of your web site. And, when you are mentioned in the media or on review sites, you will need a web site to help people find you.
Your web site can mean global business
Did you ever think about getting orders from abroad and different countries? Launching a fantastic web site means you will instantly become a global business, allowing you to expand your buiness to a much larger audience. Your web site is visible in almost every country around the globe, and that means you expand your potential client base by millions. You will still want to keep your target market in mind, but an international audience may still find you appealing.
Your web site can generate media interest
If a journalist is looking for an expert in your field to quote for an article, he or she is more likely to choose the business owner whose web site looks professional and clean than someone who looks like they do not really know what they are doing. And as most of you know, a mention in the media can be powerful for your business!